BUSINESS PROFILE :
Pidilite Industries (PIL) is a leading player in the synthetic adhesive market with a market share of around 60%. The two major businesses of the company are branded consumer and bazaar products, and industrial specialty chemicals.
The branded consumer and bazaar products include adhesives, sealants, art material, construction chemical and paint chemical. The industrial specialty chemicals include industrial adhesives, synthetic resins, organic pigments, pigments preparations and surfactants.
The company`s `Fevicol` brand is the largest selling synthetic adhesive in India. However, the company is far from being a single-product entity. It has over 40 brands like Fevikwik, Fevicryl, Pidifix and Pidiseal, which have cornered a huge chunk of the domestic market in their respective segments. Pidilite has a formidable national distribution network of 1,000 stockists, 33,000 dealers and around 3 lakh retail outlets giving the company a huge edge over its competitors.
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