BUSINESS PROFILE :
Incorporated in 1999 Inox Leisure (ILL), later became a subsidiary of Gujarat Flurochemicals. Six years in to its existence, it has emerged as one of the fastest growing multiplex chains in the country. It has 9 operational multiplexes, 35 screens across 8 cities - Mumbai, Pune, Vadodara, Goa, Jaipur, Kolkata (2 multiplexes), Bangalore and Indore.
In Jan. 2006, the company became public, the objective of the issue being to set up new Multiplexes. Today, the company is engaged in the business of setting up and operating a national chain of world class multiplex cinema theatres, under the brand name INOX.
Almost all properties enjoy entertainment tax exemptions, as a result of which the tax accounts for only about five per cent of ticket sales, against 20 per cent in the case of its competitors.The strategy is to zoom in on offbeat locations like tier-II cities, tourist spots and industrial towns which have room for at least one multiplex and have been untapped so far.
The company has entered into a MoU with Pantaloon Group, for preferential access to multiplex areas in all real estate developments, with which the Pantaloon Group is associated. As a part of expansion, the company has identified one property each at Hyderabad, Chennai, Lucknow, Vishakapatnam, Raipur, Kolkata, Darjeeling, two in Bangalore and two in Jaipur. It plans to add 64 screens by FY-08 .
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