BUSINESS PROFILE :
Incorporated in 1931, Bata India (BIL)was promoted by the Toronto-based Bata Shoe Organisation. Bata is India`s largest manufacturer and marketer of footwear products. The company`s principal activity is to manufacture different types of footwear, which includes rubber, canvas, leather and plastic footwear. BIL sells over 60 million pairs per year throughout India and in overseas markets such as USA, UK, Europe, Middle East and Far East. It is also involved in the business of accessories, garments and apparels.
BIL, headquartered in Kolkata, has five plants located in Batanagar, Faridabad, Bangalore, Patna, Hosur. It also has two tanneries for its leather supply in Mokamehghat (Bihar) and Batanagar (West Bengal). It has an installed capacity of 425,00,000 and 15,96,000 for rubber and leather pairs respectively. Batanagar factory is the first Indian shoe-manufacturing unit to receive the ISO 9001 certification. It has a distribution network of over 1,600 exclusive retail stores and 27 wholesale depots with 40 production facilities across 26 countries. The company has 8 globally popular brands. The subsidiaries of the company are Bata Properties Ltd and Coastal Commercial & Exim Ltd.
The company has entered into an agreement with Bata Limited of Toronto, Canada for supply of technical know-how and services such as footwear technology and design, brand development for a period of ten years from Jan 2001. It has also tied up with Adidas, Germany, to set up a manufacturing unit for shoes and apparelsin India. Further, Bata and Reebok India Company has announced an agreement to foray into retailing partnership.
The company plans to spend an amount of Rs 40 million towards renovating and modernizing around 200 of its retail stores. The stores to be renovated will be selected depending on the location and potential of the particular retail store.
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